Forever's Values

Many people outside of Forever are aware of Forever as a company, but the extent of this understanding doesn’t always reach much further than the knowledge that we produce aloe vera-based products retailed through network marketing.

Aloe may play a significant role, but deeply woven values and ethics have also helped to shape the core of Forever. It is these values, alongside our mission statement, that make our company truly impressive.

We produce quality products

The raw materials can vary based on the method of harvest, the season and climate, and the storage conditions. Therefore, to minimise these variations and to ensure the quality of our aloe, all the leaves are processed and packed for shipping to our manufacturing facilities within hours of harvest.

Our manufacturing plant, Aloe Vera of America (AVA), located in Dallas, Texas, usually takes four months to finish making a product from the moment the raw ingredients arrive. This is because they want to be certain that our products are of the highest quality, a value that Forever regards as a crucial component to the way they build business.

Last year AVA used over five million gallons of pure aloe across all our products – that’s the equivalent of filling up your bath tub every single day for 275 years! Due to the phenomenal growth experienced, AVA has invested in new state-of-the-art equipment so that it can ensure the products continue to be produced effectively, efficiently and to the highest quality possible.

We understand that our reputation relies on the quality of our products, and quality brings results. Thousands of raw materials arrive at AVA every single day and every one of these is tested before it is put into the products. This ensures there are no microbes, traces of fungus or heavy metals, etc. The raw material is then tested again before it goes through the manufacturing process, with a final test upon completion. And as if that wasn’t enough, stability-testing is carried out with final checks to ensure that our products are as pure as possible before reaching our FBOs and customers. In total, AVA performs over 1.5 million quality tests per year; this is the equivalent of one test every twenty seconds, twenty-four hours a day!

We consider the environment

Forever continually assesses practices in order to improve its operations. We don't do it because it's trendy; we do it because we believe it's the right thing to do!

Forever products go through a remarkable process; a process which always starts with the aloe plant. Our aloe plants grow on our aloe fields in the Dominican Republic and in Texas, USA. We own over 6,500 acres of aloe – the Dominican is home to the largest aloe field in the world – and we are constantly doing our best to ensure that we have a high yield, but we also ensure that we consider the environment.

We have recently undergone a process which reduces our water consumption; we realise that water is an important natural resource so we’ve instigated a new irrigation system. Rather than max-irrigating the fields like we have done in the past, we actually use a drip system which spots the aloe plant. This is a much more effective system and has dramatically reduced our water consumption since its implementation.

Our aloe leaves are hand-picked and treated with great care. The leaves are processed within hours – ensuring you get the purest, freshest aloe vera gel, intact with all its inherent qualities – and we actually process over 85,000 kg a day. Approximately 30,000 of those kilograms could be seen as waste – we take out the inner gel and leave the rind – but instead of wasting the rind we grind it up and put it back in the soil as a natural fertiliser. We don’t use chemical fertilisers on our aloe. Similarly, we do not want to use traditional pesticides on our aloe fields, an area which is home to over 30 million aloe plants.

The best pest control we have introduced to our fields is in the form of our world famous aloe goats; our fleet of goats eat all the unwanted weeds which allows a superb crop to grow without compromising the health of the aloe.

We are also always looking to see what we can do to reduce our carbon footprint and you may have recently noticed some changes in our packaging as a result of this. We have also introduced a tight and regulated recycling programme at Aloe Vera of America to ensure we are not wasting anything that does not need to be wasted.


Twenty aloe plants are able to convert the same amount of CO2 into oxygen as one tree. So, by aloe alone, Forever is already cleansing the earth of two million US tons of CO2 every year!

We care about others

With over forty years of inspirational leadership and sound management principles, Rex Maughan, Forever’s CEO, has dedicated most of his life to helping people achieve what they want in life. He has always considered the wellbeing of other people, and this consideration has always extended to those who work for him. Forever employs local farmers to tend to its aloe fields. They are provided with excellent working conditions and their steady jobs and pay are known to be the envy of neighbouring communities.

Forever also cares about animals and the company as a whole is strongly against animal testing. You can therefore be sure that none of our products are tested on animals at any stage of production, and we do not work with any other laboratories that conduct animal testing. What you may not know is that Rex Maughan is also the founder and CEO of Forever Giving, a charity that aids other charitable organisations to help them in their efforts to improve the human experience. This may be through the fight against hunger and poverty, or through addressing the lack of services for children and families. In fact, Rex considers that out of everything he has achieved, his greatest accomplishment is actually being able to help others around the world. To learn more about the incredible work that Forever Giving does, or to make a donation, please visit


We will create a profitable environment where individuals can, with dignity, be what they want to be, where integrity, empathy and fun are our guides. We will create and cherish a passion for, and belief in, our company, our products, and our industry. We will seek knowledge and balance, and above all, we will be courageous as we lead our company and Forever Business Owners.

Forever’s mission statement is the cornerstone of everything we do as a company. We seek to empower people by offering them an honourable opportunity, one that releases their potential, builds confidence and encourages them to give back to others. We believe that our products and Marketing Plan are truly remarkable, and we will continue to be a market leader that isn’t afraid to develop and learn. Ultimately, we are proud to lead generation after generation of Forever Business Owners. It’s exciting to see so many people embrace success as they build their business; a business that inspires, motivates and recognises the value of teamwork; a business that provides security, promotes wellbeing and positively impacts others.

If you are interested in finding out more please speak to a Forever Business Owner. Alternatively, please call Forever Head Office on 01926 626 629.